![]() The book was written in 2017 with no significant updates since then.Pushes ClickFunnels as a requirement, which isn’t bad but is a way to sell more of the author’s products.Uses a specific cult-like following marketing approach that may not be suited for all people.The book is marketed for both online and offline businesses, the methods are more geared towards online marketing and sales.It’s possible to get the book for free, so you don’t lose anything by reading it.Learn how to use storytelling to build a brand rather than just sell products.It provides valuable information for all skill levels, including new and experienced marketers.The book provides steps to make your online business a success, not just vague information.Pros and Cons of Expert Secrets Book Expert Secrets Pros: This book will also teach you how to reduce customer churn and ensure that your company’s name becomes a recognized brand online. These techniques have been tested by Russel himself and have proved to be successful time after time. What makes the DotCom Secrets book so unique is that these techniques are in the form of tests that show results. Whereas, the DotCom Secrets book is better designed for those who are looking to find the best techniques to improve their company’s online presence and not just focus on attracting more web traffic to their company’s website. So it would be best if you’re using online marketing methods to build your brand and sell your services or products. While offline businesses will find some value in this book, it’s geared towards online marketing. Who should be reading Expert Secrets and DotCom Secrets?Įxpert Secrets is for anybody looking to use online sales to take their business online, create an online business, or even for anybody looking to enhance their online marketing efforts like online influencers or markets looking for an edge over their competitors. ![]() In his book DotCom Secrets, he discusses some of the best and the most successful ways of achieving the maximum number of conversions. ![]() The objective of Russell’s book is to help you gain an insight into your company and how you can achieve maximum online conversions. ![]() Russell Brunson is the founder of ClickFunnels, a Software-As-A-Service (SAAS) company he started in 2014 that is designed to help drive customers from sales leads to paid customers efficiently.ĬlickFunnels is the go-to service for almost any beginner or experienced online marketer looking to build sales funnels easily and is considered an incredibly successful business that provides extreme value to all users. So, in this post, I shall be addressing the value and purpose of both of these books to give you a better understanding of which one is suitable for your business? Who is Russell Brunson? Both these books will help you improve your knowledge of business strategies in different ways. He is one of the most popular internet personalities, who has been looked upon by several entrepreneurs and business owners.Įxpert Secrets and DotCom Secrets are two of his popular books. Russell Brunson has established himself as an expert in helping entrepreneurs find the best ways to improve their respective companies’ online presence. ![]()
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